Implementation Models - Bangladesh & Kenya
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In Dhaka, Bangladesh, our POC disinfection model relies on monthly payments from landlords, who typically own shared water points. Interacting with landlords (as opposed to individual households) reduces the transaction costs of operating the chlorine dosers and also allows for regular payments to be timed with monthly rent collection. This model is accomplished by having landlords lease the device, which allows for the device to be removed and installed at another location once service payments cease. The capital cost of the technology, labor for installation and all operational costs for the safe water device is amortized over the recurring user fees gained from small increases in monthly rent. So far, we have marketed and sold the device to almost 100 landlords in Dhaka.
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In Kisumu, Kenya, we conducted a competitive market analysis and developed a business plan for POC in collaboration with PATH and SWAP. We recently completed a business pilot in which we sold lease and lease-to-own sales packages to kiosk owners. Kiosks paid >$250 USD over 6 months to own the devices and they have selling chlorinated water now for two years.
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